AutoWallis Group will launch Zeekr, the global premium electric mobility technology brand from Geely Auto Group, in Austria and Poland under a new distribution agreement. AutoWallis will represent the brand independently in Austria and together with its Portuguese partner, Salvador Caetano Group, in Poland. The agreement further strengthens AutoWallis’ presence and brand portfolio in both strategic markets while supporting the next stage of Zeekr’s European expansion.

 The launch of Zeekr in both markets is currently planned for the final quarter of 2026, with six models available from the outset: the Zeekr 001, X, 7X, 8X, 9X and 7GT. The premium brand’s models are also developed at its European research and development centres, with its offering built around electrified powertrains, advanced digital and driver-assistance technologies, and premium design.

 Established in 2021, Zeekr is a fast-growing premium electric mobility technology brand from Geely Auto Group, combining advanced technology and engineering with European design expertise. With designs developed at the company’s Global Design Centre in Gothenburg, Sweden, Zeekr’s vehicles are built around three key pillars: innovative craftsmanship, forward-looking technology and exhilarating performance. The brand combines the scale and technology of a global automotive group with a distinctly European approach to design and user experience.

 In Austria, AutoWallis will build on the automotive distribution experience, local market knowledge and partnerships it has developed over several years. In Poland, the company will introduce Zeekr together with Salvador Caetano Group, combining regional market knowledge with international automotive distribution and brand-building expertise. The agreement creates a strong platform to establish Zeekr as a compelling new premium mobility choice in both markets. 

Lothar Schupet, CEO of Zeekr Europe, commented: “As we continue our European expansion, we are looking for partners with strong market expertise, long-term commitment and a proven track record in automotive distribution. AutoWallis Group has demonstrated these qualities across Central and Eastern Europe, making it a natural partner for Zeekr in Austria and Poland. We look forward to working together as we expand our presence in both markets.”

Gábor Ormosy, CEO of AutoWallis Group, said: “The launch of Zeekr in Austria and Poland is an important step in strengthening our regional presence and expanding our portfolio with a premium, technology-focused brand. In both markets, we can build on our automotive distribution experience, local market knowledge and partnerships developed over several years. Zeekr’s positioning gives us the opportunity to apply our market-building expertise to the introduction of a rapidly growing brand that can offer a compelling new alternative to premium car customers.”

Pál Bihari, Head of the Distribution Business Unit at AutoWallis Group, added: “In a relatively short period of time, Zeekr has established a distinctive position in the premium segment. Its European design, advanced technology and broad model range make the brand particularly exciting for us. We believe Zeekr can offer a compelling alternative in the Austrian and Polish premium car markets.”